Copywriting

All businesses, from major corporations to entrepreneurs require a great brand and exciting, engaging content to gain attention online. The first goal is to get found, the second to get past the 7 second barrier, where someone hits your site then looks elsewhere immediately. 

We understand this, with Emma Sidney creating her own #1 Google ranking on dozens of platforms over the last 2 decades.

We create beautiful, functional stories and strategies for your online presence, across all platforms, that enhance and maximise your brand, your visibility and your credibility online. 

  • Tony Dormer is a dynamic amazing leader in Accounting, running Kreston Dormers in Sydney and being actively involved in the NSW Chamber of Commerce as well as a director on many NFP boards. Emma articulated his story on LinkedIn in a way that he never thought possible.

    See Case Study 1 below to see how we articulated the story of Tony's real passions in life. 
  • From zero sales to a 500% return on their copy in just ONE week, by writing John's story we snowballed sales for his new Doxie Watch brand ... and now he is selling thousands every week.

    See Case Study 2 for an example of our work and feedback. 
  • From 1 -2 enquiries per month, VicBeam is now receiving the exact client they want every week, resulting in tens of thousands in new projects following their digital strategy, SEO and copywriting overhaul.

    See Case Study 3 for examples and feedback. 

The Holistic View of Digital Copywriting

clients buy from people they know like and trust

Getting your brand right online requires strategy and copywriting specific to your business and your ideal client.

Why Digital Copywriting is far more than content. 

We make sure you gain CLIENTS from your content, which means a clear focus on how we speak about your business and an easy PATH to create more new clients more often.​

Case Study - Tony Dormer - Director - NSW Business Chamber

Personal improvement is key to my life and I believe that one’s individual development, both in business and in their personal life, aligns towards more highly successful outcomes and personal happiness.

This belief system is carried through in the way I help my clients. I am committed to making them profitable and successful, and in turn able to lead a more balanced and fulfilled life. I do this by separating personal wealth creation and business strategies so they have a plan for sustainable growth and future happiness in both areas of their life.

I have a strong interest in not-for-profit activities and giving back to the community and the business world through my several not for profit appointments.

As Managing Director and founder of Kreston Dormers I have helped over 500 businesses with strategic advice and guidance to achieve successful outcomes in financial crises, mergers, growth strategies and issues around cash flow, people, profitability and tax compliance. 50% of those businesses over the last 40 years are still clients.

I am the Immediate Past President of NSW Business Chamber. I have served the organisation first as a Financial expert, then as a Director and a Board member, for over 7 years. In this time the Chamber went from a $50 million annual turnover to $200 million, our membership base grew from 5,000 to 20,000, and our services expanded dramatically to provide a multi-discipline advisory approach to help each and every member.

Tony Dormer Kreston Dormers

I thank Tony for endorsing me and referring me to several clients and business partners since we first discussed his social media strategy. 

Case Study - Doxie Watches

Here's the story that I wrote for Doxie that gives them thousands in sales combined with their social media lead generation. 

John Rose Doxie Watches

Dear Dachshund lover,

My name is John Rose, I have been a watch designer for 15 years and have had the pleasure of working with some of the world’s largest watch brands. The Doxie watch is my creation.

Besides watches, my other love is for my family; my wife, Julie, son Harry, and our two furry, short-legged bundles of fun and energy, Sophie and Ella.

A little while ago, a friend of mine, David, came to visit. We were enjoying a glass (or two) of red and laughing at Sophie and Ella charging around the house together on their short legs, when David said, “You should design a Dachshund watch. It would have to have a big, oversize dial with two short little hands in the middle, just like your dogs.”

I pondered…

Anyone who has a Dachshund will recognise that these dogs have style. It was therefore crucial for me to design my Doxie watch to the very highest standards ... [read more]

I have been in the watch business for many years and I understand marketing very well.

What Emma of Digital Copywriting does so much better than I ever could is to find that exact phrase, the perfect words, to take my information to a level that is so much more engaging.

I've engaged her on my next brand as well and will continue to use her services everytime I need the perfect outcome.  

John Rose
Doxie Watches

Case Study - VicBeam 

VicBeam didn't realise what gems of information they had in their history in Hong Kong, or that employing people with disabilities intentionally was a vital part of their unique beauty. Here's some of my work on their about page. 

Where it all started

In 2003 we realised that suppliers were failing their customers, not taking on the harder projects in laminated timber beams – there was a niche ready to be filled.

Andrew Wallace seized the opportunity as he had already been creating glulam works in Australia since the 80s, well ahead of the popularity we now see for the product.

While erecting glulam structures internationally, Andrew created a ‘can do’ attitude and a culture of strong constant innovation. Sons Joshua, Caleb and Tim have joined Andrew to make this a family values business.

Andrew worked on many major projects, including a pivotal one-year project in Hong Kong. The Royal Hong Kong Jockey Club (1991) took over a year at which time Andrew and his family relocated to Hong Kong where his expertise was required for several years.

Working in Hong Kong

Andrew fondly remembers… “Ex pats didn’t work on the tools, they usually ran the project, so us working alongside Chinese labour as ‘white ghosts’ was a novelty. When a new contractor came on site their work was consecrated through burning incense, making sure the gods would smile upon the project.

When we arrived on site 20 labourers were needed to move the volumes of timber around, in a confined environment – there was a dire lack of space, nowhere to store the beams, something I’d never seen before. All the local Chinese workers wanted to arm-wrestle us because we were moving such large timber beams, something that they had never seen before.

We constructed a series of 9 roofs with the main one over the swimming pool. The largest span was 50 meters, octagonal with a 10-meter lantern light post on top. We used 1200 mm x 280mm deep beams, some assembled with a crane tower, but they were so heavy we sometimes needed 3 cranes to lift the beams into position.

Andrew Wallace VicBeam 

Having rewritten the majority of the VicBeam website, including product pages, about, home and meet the team, as well as a dozen of their projects, this is what Tim Wallace had to say: 

"The level of enquiry that Shane and I have received now has been just mind-blowing. Initially we were getting 1-2 enquiries per month, which we thought was pretty good. Now we receive 2-3 new leads per week often on big projects, which is just excellent for us.

We are getting that broad enquiry from architects and engineers that we weren't getting before using your services, which was pinpointed in the strategy and rewrite. SEO has been very much a part of this success and even today at lunchtime we were saying that the work on the website is just priceless."

About Digital Copywriting: "The content was professionally written and in the short amount of time we spent together you got a very good grasp of our company and how we want to be portrayed. Your ability to take what we wanted to say and interpret it onto the page was absolutely excellent.

When you interviewed Andrew and talked through the projects in more detail, what you wrote worked really well and we've decided to take that copy and use it for our brochures as well as on the website.”

"The next 6 months are going to be mayhem - but in the best possible way!”

Tim Wallace
VicBeam Marketing Manager

Make Sure that your Online Presence is On Brand

We consider content, the journey the person takes to the check out but also the integrity of the site and the other aspects that impact being found and engagement online. This takes your content into the realm of digital strategy.

Let's make Gems

Sapphire Package

Small businesses need snappy pages, some sparkling gems of information to stand out and create a great user experience AND get that phone ringing.

This is a fast, cost effective update to your website which is fast and has immediate impact, making your $$ go a long way. 

Inclusions:

  • 1500 expertly crafted words on Home, About and Product pages
  • 10 SEO key phrases / words
  • Links for clients to buy or call (CTAs)
  • Internal links to products and pages
  • Domain trust increasing SEO visibility

Diamond Package

Let's clearly tell all your ideal clients exactly who you are.

Our diamond studded service gives them easy steps to purchase your goods and services while making you sound a million dollars better than your competition!

With more copy and pages on your site, you've got more ways to get found!

Inclusions:

  • 3000 expertly crafted words on three to six pages
  • 25 SEO key phrases / words
  • Internal links for easy user experience and journey to buy
  • External links for domain trust
  • Solid client journey for genuine user engagement

Ruby Package

Nobody wants a cookie cutter solution!

We understand your exact requirements, identify your ideal client and your unique selling proposition.

We dig out the nuggets of gold that started you on the path to success, polish them up and put them proudly on display.​

If you rely on content to drive an understanding of your product or service, we will make your story GOLD.

Inclusions:

  • 4500 expertly crafted words on three pages
  • Up to 50 SEO key phrases or words
  • Context and background interviews with key personnel
  • Personalised stories and user friendly information
  • Internal links for easy user navigation to purchase
  • High quality external links for domain trust
  • Solid client journey for genuine user engagement
  • Maximum impact on your new clients 

Do you Need to Build your Brand from Scratch? 

Getting your website right isn't always enough. There's integration to consider, with your mailing list, your social sites and it all takes a fair bit of time and energy to understand and implement. 

We offer a full service digital agency that does it all for you. Yes EVERYTHING. 

In addition, Emma focusses on training you in your online tools so that digital strategy isn't digital spaghetti in your mind. These sessions can be 1:1 or in groups, as you require. 

Integrated Logos, Branding, Websites, Social Sites, Mailing and
CRM platforms all perfectly on brand

For more information on all our other services, please just call and let us know what you are struggling with.
An easy fix is a phone call or email away.