Blog

Do you Need Content, Copywriting or Digital Copywriting?
The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.
The Three Top Online Success Hacks
When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically. So what are the three hacks to review before spending your hard earned cash on paid advertising?
Is YOUR Website About to Disappear on Google?
SERP changes are afoot! The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don't want to sink like a stone on Google, it's time to take action ...
Everyone Can Write, Right?
The concept of a website, a flyer, a social page isn't new. They are basic marketing assets now, right? But when you're not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?
Why Does Blog Writing Fail to… What?
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful. Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline. Blogs fail because they are untargeted, badly written, ad hoc afterthoughts ...
What Grammar and Spelling Mistakes REALLY Tell Us
I think I'm losing my cool with being cool. I mean, that moment of being so on the pulse that you've sent out an email without spell checking or sending the right link. Yup, you've made grammatical and spelling errors and your links don't work and that's okay right? WRONG! Everyday I see ...