Blog

Is YOUR Website About to Disappear on Google?
SERP changes are afoot!The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don't want to sink like a stone on Google, it's time to take action ...
Everyone Can Write, Right?
The concept of a website, a flyer, a social page isn't new. They are basic marketing assets now, right? But when you're not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?
Why Does Blog Writing Fail to… What?
I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.Blogs fail because they are untargeted, badly written, ad hoc afterthoughts ...
What Grammar and Spelling Mistakes REALLY Tell Us
I think I'm losing my cool with being cool. I mean, that moment of being so on the pulse that you've sent out an email without spell checking or sending the right link. Yup, you've made grammatical and spelling errors and your links don't work and that's okay right?WRONG!Everyday I see ...
Get Your New Website Done in DAYS
About two months ago I decided to streamline my branding and work towards a bigger vision and so I needed a new website. I'd been offering a lot of services but it became clear that my value lies in two areas: digital strategy and copywriting. Looking into what I did further, I discovered that there is some great information out there about 'digital copywriting'.
7 Seconds from Hero to Zero
How long do you have to engage a customer on your website? I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP! Here are my Top 5 Tips for breaking the 7 Second barrier: