All posts by Emma Sidney

Your 7 Step Essential Content Strategy

content marketing requires strategy and process

When I work one-on-one with clients I help them work out exactly what their brand is about, who they need to speak with and how they can create better connections through every form of content. I’m going to walk you through that process, and there’s a case study and video testimonial that you can skip to if you are short on time.

Continue reading

What is Search Engine Optimisation?

search engine optimisation explained quickly and simply

If you need to understand SEO basics then this blog is for you. There’s a video overview of what SEO is followed by a simple guide on using google ad words to get a quick list of SEO terms.

Continue reading

Do you Need Content, Copywriting or Digital Copywriting?

get the right writer for your needs

The digital space is a business’ most powerful tool when used correctly. It is important to understand the differences between content writing and copywriting. But when it comes to digital copywriting, which is another level up again, many become confused or stumble along the way. Our guest blogger informs in layman terms what the differences are.

Continue reading

The Three Top Online Success Hacks

digital strategy emma@digiitalcopywriting.com.au

When I see clients that have spent time and money online without results, I find that there are three areas that often fall short of what is needed to attract clients organically.

So what are the three hacks to review before spending your hard earned cash on paid advertising?

Continue reading

Is YOUR Website About to Disappear on Google?

Google rankings drop unless you have a mobile responsive website

SERP changes are afoot!

The balance has just shifted for Google, from desktop searches to mobile / tablet. Now over 50% of all searches are done on the run, with desktop friendly websites being left behind. If you don’t want to sink like a stone on Google, it’s time to take action …

Continue reading

Everyone Can Write, Right?

digital strategy, copy, writing, sales, conversion, tips,

The concept of a website, a flyer, a social page isn’t new. They are basic marketing assets now, right? But when you’re not right there handing out the flyer or interacting on a social platform, how does your website go from words to sales?

Continue reading

Why Does Blog Writing Fail to… What?

online strategy digital marketing essentials

I was reading a post on ‘why blogs fail’ and I realised that there was a lot more to be said on the topic. Let me start of by saying this isn’t a ‘what not to do’ article, because I don’t focus on the negative, I’d rather be helpful.

Having said this, I’m not talking tips and tricks either, because what you need to understand to get traction on a blog is the principles of dissemination, not just a sure fire headline.

Blogs fail because they are untargeted, badly written, ad hoc afterthoughts …

Continue reading

What Grammar and Spelling Mistakes REALLY Tell Us

I think I’m losing my cool with being cool. I mean, that moment of being so on the pulse that you’ve sent out an email without spell checking or sending the right link. Yup, you’ve made grammatical and spelling errors and your links don’t work and that’s okay right?

WRONG!

Everyday I see …

Continue reading

Get Your New Website Done in DAYS

website build for speed and function not just looks

About two months ago I decided to streamline my branding and work towards a bigger vision and so I needed a new website.
I’d been offering a lot of services but it became clear that my value lies in two areas: digital strategy and copywriting. Looking into what I did further, I discovered that there is some great information out there about ‘digital copywriting’.

Continue reading

7 Seconds from Hero to Zero

domain trust, SEO, website, conversion, clients, sales

How long do you have to engage a customer on your website?
I’ve heard as little as 1.7 seconds, usually it’s around 7-10 seconds and by 59 seconds your time is UP!
Here are my Top 5 Tips for breaking the 7 Second barrier:

Continue reading